Television Advertising

Advertising in India is among the most creative in the world. TV advertising has made major headway in the past 10 years, especially with the advent of satellite TV. TV channels have fashioned themselves on lines of Western channels, and most advertising on such channels is glitzy, smart and tailored for the middle classes.

As for the broadcasters, there will be a few national players, a few regional players and more of coalitions existing.

Channels will continuously provide cutting edge entertainment to drive viewers as both audiences and advertisers become more and more demanding.

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